Why carob, and why now.
A short brief on the pod that has always been there.
Mediterranean carob · est. 2026
The pod
that raised
us.
A caffeine-free, naturally sweet answer to your morning coffee — stone-ground and roasted from Cretan carob pods, making its home in our studio in Athens.
Caffeine-free·Naturally sweet·Ships in 48h
Bestseller
The Original Powder
€9.90 · 200g
Caffeine-free★Harvested in Crete★Rich in iron & fiber★Made for the ritual★Caffeine-free★Harvested in Crete★Rich in iron & fiber★Made for the ritual★Caffeine-free★Harvested in Crete★Rich in iron & fiber★Made for the ritual★
The range
Three ways to
begin the ritual.
BestsellerThe Original Carob Powder
200g · ground
€9.9
Stone-ground Cretan carob. A versatile pantry staple for beverages, baking, smoothies and cooking.
Out of stockThis Is Not Coffee
250g · ground
€10.9
Roasted carob, barley and chicory. All the ritual of coffee, without the jitters.
Out of stockNewThe Poop Formula
250g · ground
€12.9
A functional carob blend with 27% natural fibers to support digestive health, gently.
The lookbook
A pod, a table,
an afternoon.
Scenes from Crete and our studio in Athens — where every jar begins.
Our story
A pod, a
Cretan afternoon,
an idea.
Caro began with a jar of ground carob on a farmhouse table — the same humble pod Mediterranean grandmothers have used for centuries. We looked for it, roasted it slower, packed it more thoughtfully, and built a modern ritual around it.
Every pod is harvested in Crete, where our supply partner roasts, stone-grinds and packs within 48 hours. It is shipped weekly to our little studio in Athens. Only real ingredients and our signature formula to help you supplement your gut and energy.
Read the full story →A modern classic
If Caro were
a person…
she'd be the person with impeccable taste, a calm presence, and a kitchen full of beautiful ingredients — choosing quality, simplicity, and everyday rituals that make her feel good.
Starts slow, starts right
A perfectly made warm drink before the day begins.
Naturally wellness-minded
Chooses clean ingredients, timeless habits, and things that last.
Curates everything
From her playlist to her pantry, everything has a reason to be there.
Sweet, never sugary
Loves deep flavours, natural sweetness, and indulgence without compromise.
Always curious
Discovers new ingredients, ideas, and ways to live better.
Makes healthy feel premium
Because taking care of yourself should feel effortless.
The daily practice
"The best hour of my day is the one I spend making something warm, slowly, for no one but myself."
— Anna, London
What people say
"I quit coffee three months ago and never once missed it. This is that good."
Sofia · London
"This Is Not Coffee lands like a proper moka pour and my afternoons have never been calmer yet energetic."
Marco · Milan
"The Poop Formula quietly fixed something I'd been ignoring for years..."
Élodie · Paris
From the journal
Slow reading.
The perfect Caro latte, in three moves.
Our house method, refined over a hundred mornings.
Meet the growers in Crete.
The family cooperative that harvests every pod we roast.
Join the list
Be the first to know
when Caro arrives.
Slow letters, farmhouse stories, and quiet first access to every new roast.
15% off your first order with code CARO15